kelsey sedlmeyer.

Here is a compilation of my favorite animation and Motion Graphics pieces from my time at CompuCom. I think this is the perfect example of how I can take a brand with strict guidelines and do multiple things with it. I believe that all brands can have some fun and add motion added to their repertoire.

The Detroit Tigers gave me the opportunity to work on some design ideas for their season tickets.

Four parking lots. One loyalty program.

Group10 Management owns four parking lots just outside of Detroit Metro Airport. I branded their loyalty program, Parking Points, usable at any of the four lots.

Airlines Parking, Qwik Park, US Park and Park-N-Go all have similar, yet distinctly different looks, so I wanted to carry that through to the Parking Points branding.

I designed the logo and all other components of Parking Points’ launch, including loyalty cards, print, digital, landing pages, and outdoor.

Guardian Alarm is one of the largest, independently-owned security companies. I've been working on this website for quite some time, and I'm very excited for it to go live.

The DMCVB is Detroit's tourism brand. Their purpose is to inform potential visitors on the hidden gems and new attractions that Detroit has to offer. 

I combined beauty and grit in the blend of DMCVB’s bright color scheme with black and white photography. It Illustrates the vastness of Detroit’s culture and history, while showcasing those things people might not associate with Detroit - which I chose to keep in color to easily establish a main focus.

SVS Vision launched a campaign for EyeDef - their new signature line of high-tech lenses. This campaign featured all types of media, but the TV spots and illustration were my favorite parts to work on.

How will YOU spend today?

In this campaign, I made a concerted effort to connect with a new audience and a new generation for Community Choice – millennials. It was my opportunity to give CCCU a fresh, clean, and fun update to their look and messaging.

But any new campaign must also appeal to a broader audience, so this still targets older members, showing how they can also benefit from CCCU’s new and existing services.

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Tired of not being able to sing along with Disney's best hits? Fear no more. This handy book has everything you need to know about Disney's oscar-winning music, including every single lyric.

These are some of my favorite logos and marks I've done recently. The clients here range from sports, to food, to retail and everything in between.

Hop Union is a gastropub near the Detroit Metro Airport. With over 32 beers on tap, this joint called for hip and clean design.

I made a mini campaign for the Woodward Dream Cruise to push the release of their merchandise. I love the idea of using neon lights to represent the retro era that the Dream Cruise reminds us all of. 

I designed Together Health Network's website. I wanted to carry their unique color scheme throughout each page to increase brand awareness. 

SecureIT is a social marketing brand at Michigan State University. Their goal is to educate the student body on internet safety and any dangers the internet may pose. 

With this brand I used MSU's own Sparty as a force defending against the evils of the internet. 

This campaign includes everything from print and digital, to character design, in-arena advertising and cool SWAG. Who doesn't love SWAG?

See below each image for a description of my thought process for each piece — and a couple of extra applications!